Donna Guyler × LOVR

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Gold Coast
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Proposal

Content creation, social strategy and a customer system

Prepared for
Donna Guyler · Donna Guyler Design
Scope
Following your conversation with Savannah
Date
September 2026
Findings

An audit of your current infrastructure

Checked live on your site on 1 September, and yours to keep whatever you decide.

  • There is no enquiry form anywhere on the site
    The contact page offers an email address and nothing else, so enquiring means leaving your site to open a mail app, and every visitor who does not is gone without a trace.
  • No customer system behind anything
    An enquiry arrives in the studio inbox and stops there. Nothing is captured, tagged or followed up unless someone remembers to.
  • No advertising pixel is installed
    Google Analytics and a Pinterest tag are running, but there is no Meta pixel, so a paid campaign would start cold and build no audience you could return to.
  • Your email capture sits apart from your site
    Two Flodesk sign up pages are collecting addresses, but they are separate from the enquiry route, so a project enquiry and a newsletter reader live in two systems that never meet.
Scope

What is included

01

Content

Photography and film of your spaces, your process and you, directed and produced by us, captured in one half day of your time. Shot once, feeding every channel for months.

02

Social and paid

Monthly curation across Instagram and Pinterest, then scheduled and posted by us rather than handed back to you. Ad creative designed, and the campaigns set up, optimised and reported on. Run for you, not handed over.

03

Systems

A customer system sized to a design studio. Your enquiries captured from a proper form, followed up automatically, and your existing sign ups folded into the same place. Working between projects, not just during them.

Investment

Content creation

Each shoot is three separate pieces: the direction that decides what we are making, the day itself, and what you receive afterwards.

  • Photography, shoot guide · $500
    Creative direction, mood board, shot list, styling notes, locations and the running order for the day.
  • Photography, shoot day · $1,000
    A half day on location with our photographer and creative director, covering your spaces, your process and you. Excludes travel outside the Gold Coast and Brisbane, and any location hire.
  • Photography, deliverables · $1,000
    Forty to fifty edited stills, colour graded to one direction. Your existing project library graded to match where it is useful.
  • Film, shoot guide · $500
    The same again for moving image, with the concept, treatment, scripting and shot list built before anything is filmed.
  • Film, shoot day · $2,000
    A half day with our cinematographer and creative director, run alongside the photography half day where the schedule allows, so one day of your time covers both.
  • Film, deliverables · $2,000 to $4,000
    One lifestyle film and one process film, edited, graded and sound treated, plus vertical cutdowns for social. The range settles at the creative direction stage, where the concept decides how much production the films carry.

We recommend capturing once a quarter, which gives us enough to carry three months of the calendar between shoots.

Investment

Social and paid

  • Social · $2,400 per month
    Twelve to sixteen posts a month, three to four a week, across carousels, graphic posts and reels. Curated, written, designed, then scheduled and posted by us across Instagram and Pinterest from the one content set. Rolling, no fixed term.
  • Ad creative · $1,200
    A set of creatives built in every placement ratio, so a campaign has more than one execution to run against. Built off a sweep of what is already working for design studios.
  • Campaign management · $1,200 per month
    Your paid campaigns set up, optimised and reported on each month, with the advertising spend itself paid direct by you and never through us. The pixel from the findings page is installed as part of this, so every campaign builds an audience you keep.
Investment

The customer system

  • Customer system, studio build · $2,900
    A proper enquiry form on your site at last, with everything it captures tagged by where it came from, routed and followed up automatically. Your Flodesk sign ups fold into the same list, and an evergreen email nurture sequence, written in your voice, keeps working between projects. Sized to a single studio, which is what keeps it under our usual system build.
  • Platform · $390 per month
    The system your studio runs on, kept live, maintained and supported.

All amounts across this proposal are ex GST.

Investment

The numbers together

One offLine
Photography, completeShoot guide, half day on location, forty to fifty graded stills.$2,500
Film, completeShoot guide, half day alongside the photography, two films with vertical cutdowns.$4,500 to $6,500
Ad creativeA campaign set built in every placement ratio.$1,200
Customer system, studio buildEnquiry capture, routing and the evergreen nurture sequence.$2,900
Full build$11,100 to $13,100
Pared back, photography, the system and ad creative, film held for a later shoot$6,600
MonthlyLine
SocialTwelve to sixteen posts, posted for you.$2,400
Campaign managementSet up, optimised, reported monthly.$1,200
PlatformThe system, live and supported.$390
All three running$3,990
Your selection

Choose what stays

Every piece stands on its own. Untick anything and the numbers follow.

  • Photography, completeGuide, half day, forty to fifty stills.$2,500
  • Film, completeGuide, half day, two films and cutdowns.$4,500 to $6,500
  • Ad creativeCreatives in every placement ratio.$1,200
  • Customer system, studio buildEnquiry capture and the evergreen nurture.$2,900
  • SocialTwelve to sixteen posts a month, posted for you.$2,400 per month
  • Campaign managementMonthly, ad spend paid direct by you.$1,200 per month
  • PlatformMonthly, keeps the system live.$390 per month
Next steps
Happy to talk through any part of this.
Accept proposal Ask a question
Prepared by LOVR for Donna Guyler Design
Savannah Barber · savannah@lovr.agency